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The Force was weak with this Gizmodo article. Full of errors and published without his knowledge, the Deputy Editor vented on Twitter.
Learn how Google can potentially evaluate content pieces through their authors' experience, expertise, authoritativeness and trustworthiness.
From the importance of E-A-T to the history of Google updates, here are seven important insights about how Google search works.
Discover the original sources of expertise, authoritativeness, and trustworthiness in search and what they're actually based on.
Here's how Google's approach to consensus ties in with its quality raters guidelines – and why it matters for SEOs now and in the future.
Learn the relationship between entities and expertise, authority and trust, or E-A-T evaluation of authors, publishers and companies.
E-A-T is an important concept for YMYL sites. In a recent webinar, Kevin Rowe shared how marketers can create and share expert-worthy content.
Lily Ray of Amsive Digital shares trends that are common among core update losers and the techniques she uses to help her clients bolster their E-A-T.
Following expertise, authoritativeness and trustworthiness guidelines should be a part of every SEO strategy no matter your niche.
April Fool’s Day is pretty much like a national … err, international holiday for everyone that works for Google. It seems that nobody else on the Web takes the tradition of pranks and jokes as seriously as Google does — just see our coverage from the last few April Fool’s Days for proof: Google’s Gags […]