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The lawsuit will cause copyright concerns amongst marketers who are increasingly turning to AI products to generate media assets.
Tailoring your delivery to your audience is crucial for any communication. Learn three ways to ensure your next presentation goes smoothly.
Here's the lowdown on Amazon's video advertising solutions and how to leverage them to reach your target audience and drive conversions.
Unlock the secrets to launching successful campaigns with this beginner-friendly checklist, guiding you through audience definition, goal setting, channel selection, and more.
Learn how to approach four outside-of-Google, ecommerce PPC optimizations that will boost your chances of success this holiday season.
Hyperlinking in the YouTube comments section is being trialled to enable marketers to connect with viewers while causing minimal disruption.
Gen Z is rapidly becoming one of the largest online consumer groups and so understanding what content engages them is crucial for advertisers.
Learn key measurement differences between Universal Analytics and Google Analytics 4 and their implications for data analysis and reporting.
Not everyone is complaining about GA4 – in fact, some marketers love it so much, they think it's 'better' than Universal Analytics.
Stay in control of your paid media projects while fostering successful relationships. Learn how to manage PPC requests effectively.
If you don't laugh, you'll cry, so check out some of the best reactions from marketers to the enforced switchover from UA to GA4.
Heartbroken marketers around the world have been paying their respects after Google decided it was time for the world to say goodbye to UA.
Most Search Engine Land and MarTech readers are slouching toward the forced adoption of GA4 – and most marketers really don't like GA4.
Marketers may see an increase in reach for their YouTube campaigns as more people are pushed into turning off their ad blocker settings.
Conversion data will help marketers better optimize bids, which could potentially result in improved performance of their campaigns.