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What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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Google sued for allegedly stealing content, data to train AI products
The lawsuit will cause copyright concerns amongst marketers who are increasingly turning to AI products to generate media assets.
Twitter blocks links to Meta rival Threads
The move, which has been described as "anti-competitive", may cause headaches for marketers as it could impact brand reach.
How to deliver PPC results to executives: Get out of the weeds
Tailoring your delivery to your audience is crucial for any communication. Learn three ways to ensure your next presentation goes smoothly.
How to track Performance Max campaigns with Google Apps Script
Learn how to work around PMax's limited reporting and insights using a script to pull data on Google Ads campaign spend breakout.
Maximizing brand impact with Amazon’s video advertising: A comprehensive guide
Here's the lowdown on Amazon's video advertising solutions and how to leverage them to reach your target audience and drive conversions.
Threads FAQ: Everything marketers need to know
Threads has attracted a huge user base and is proving to be a serious Twitter alternative. Get up to speed in this explainer.
10 ways to revolutionize your PPC game with GPT
The biggest threat to you job isn't AI – it's other marketers who have figured out how to use AI to their advantage.
Digital advertising checklist: Your essential guide to launching successful campaigns
Unlock the secrets to launching successful campaigns with this beginner-friendly checklist, guiding you through audience definition, goal setting, channel selection, and more.
Microsoft rolls out AI-generated ad headlines and descriptions
Advertisers are expected to benefit from a string of new features from Microsoft, including IF functions and auto-generated assets.
Ecommerce PPC: 4 optimizations to do before the holiday season
Learn how to approach four outside-of-Google, ecommerce PPC optimizations that will boost your chances of success this holiday season.
How to use AI in digital advertising
Advertisers can benefit from AI-based efficiency tools in an ‘always on’ era.
Universal Analytics still processing data for most after sunset
Almost two weeks after the supposed UA sunset, only a few advertisers are reporting changes to their Google accounts.
6 Google Analytics 4 alternatives that marketers are switching to
Fed up marketers have been trialing GA4 alternatives since the sunset of UA – here are their honest verdicts.
YouTube Search from Comments: New test adds links to keywords
Hyperlinking in the YouTube comments section is being trialled to enable marketers to connect with viewers while causing minimal disruption.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Google Ads launches new tool to help marketers connect with Gen Z
Gen Z is rapidly becoming one of the largest online consumer groups and so understanding what content engages them is crucial for advertisers.
How to get the most out of PPC for your SaaS brand
These five PPC tactics can help you cut through the noise, increase brand awareness and attract new customers in a competitive SaaS market.
Comparing UA vs. GA4 metrics: Key differences you need to know
Learn key measurement differences between Universal Analytics and Google Analytics 4 and their implications for data analysis and reporting.
Why people hate the Google Analytics 4 user interface
Marketers have a lot of legit complaints about the GA4 UI. Here, we investigate the problems they've been experiencing.
8 Twitter alternatives marketers need to know about
Advertisers have been fleeing Twitter since Elon Musk took over – but where exactly are they flying off to?
Unicorn sightings: The people who love Google Analytics 4 and why
Not everyone is complaining about GA4 – in fact, some marketers love it so much, they think it's 'better' than Universal Analytics.
10 things we hate about Google Analytics 4
GA4 hasn't exactly been a hit with marketers so far, and the industry spoke up to tell us why in Search Engine Land's latest poll.
Get organized: PPC ad campaign structure in a changing world
Industry experts share actionable insights and recommendations for structuring and managing your PPC campaigns.
Google Ads Editor version 2.4 is out with 8 new features
The new features can help advertisers save time, make more informed decisions, and improve the performance of Google Ads campaigns.
How to harness DSA wins in Performance Max
Dynamic search ads appear to be phased out in favor of Performance Max campaigns. Here's what this transition might mean for advertisers.
5 tips for handling client and stakeholder requests for PPC projects
Stay in control of your paid media projects while fostering successful relationships. Learn how to manage PPC requests effectively.
9 GA4 training courses to help confused marketers
If you're feeling overwhelmed following the sunset of Universal Analytics, boost your confidence in GA4 with one of these courses.
13 of the funniest reactions to GA4: The roast of Google Analytics 4
If you don't laugh, you'll cry, so check out some of the best reactions from marketers to the enforced switchover from UA to GA4.
Universal Analytics dies aged 11: ‘Be brave and be strong’
Heartbroken marketers around the world have been paying their respects after Google decided it was time for the world to say goodbye to UA.
Universal Analytics is officially replaced by Google Analytics 4
The UA shutdown has begun but Google has advised that it will be rolled out in stages which is why some data is still accessible.
GA4 readiness: 23% have fully adopted, 50% still learning, 16% yet to begin
Most Search Engine Land and MarTech readers are slouching toward the forced adoption of GA4 – and most marketers really don't like GA4.
YouTube stops playing videos for people with ad blockers in new trial
Marketers may see an increase in reach for their YouTube campaigns as more people are pushed into turning off their ad blocker settings.
From UA to GA4: Managing your reporting expectations
While GA4 offers many new reports and insights, those accustomed to using UA reporting for several years must adapt very quickly.
5 tips for effective PPC bidding on a budget
Looking to maximize your ROI and drive growth with PPC on a limited budget? Learn how to make the most of your ad spend with these tips.
Google rolls out brand restriction settings to all advertisers
Marketers can use the new restriction settings to take back control of their campaigns and where their ads appear.
How Facebook ranks content in 2023: Feed, Stories, Reels and more
Here's everything we know about how Facebook ranking algorithms work to help you maximize your visibility and engagement.
Buy on Google program to shut down Sept. 26
Google said it will be dropping Buy on Google to start piloting a new checkout experience on Google and YouTube.
7 PPC planning tips when entering a new geographic market
Following these suggestions can help you tailor your PPC efforts toward a region new to your brand.
Scaling an agency: Lessons of growth and change
From making strategic hires and implementing efficient processes, here are key learnings from leading and scaling a fast-growing agency.
Google recommends importing GA4 conversion data into Google Ads
Conversion data will help marketers better optimize bids, which could potentially result in improved performance of their campaigns.