The recent changes in SEO call for a new set of tasks, skills and roles. Here's a new potential marketing discipline to consider.
Learn how Google can potentially evaluate content pieces through their authors' experience, expertise, authoritativeness and trustworthiness.Olaf Kopp | Apr 17, 2023 at 9:00 am ET
Semantics = theory of meaning, yet most define semantic search with a focus on intent. “Meaning” is not the same as “intention.” Learn more.Olaf Kopp | Sep 29, 2022 at 6:00 am ET
Learn the role that natural language processing plays in making Google search even more semantic and context-based.Olaf Kopp | Aug 23, 2022 at 6:00 am ET
Analyzing the SERPs for these micro intents will help you create the right content that a searcher will want to find.Olaf Kopp | Jul 18, 2022 at 6:00 am ET
Learn the relationship between entities and expertise, authority and trust, or E-A-T evaluation of authors, publishers and companies.Olaf Kopp | May 13, 2022 at 6:00 am ET
Is MUM Google's next step toward becoming a purely semantic search engine? Learn what MUM could mean for the future of SEO.Olaf Kopp | Apr 15, 2022 at 6:00 am ET