Authority management: A new discipline in the era of SGE and E-E-A-T
The recent changes in SEO call for a new set of tasks, skills and roles. Here's a new potential marketing discipline to consider.
Olaf Kopp is an online marketing professional with over 15 years of experience in Google Ads, SEO and content marketing. He is the co-founder, chief business development officer and head of SEO at the German online marketing agency Aufgesang GmbH. Olaf Kopp is an author, podcaster and internationally recognized industry expert for semantic SEO, E-A-T, content marketing strategies, customer journey management and digital brand building. He is co-organizer of the PPC-Event SEAcamp and host of the podcasts OM Cafe and Content-Kompass (German language).
The recent changes in SEO call for a new set of tasks, skills and roles. Here's a new potential marketing discipline to consider.
Olaf Kopp | Jul 4, 2023 at 2:00 am ETLearn how Google can potentially evaluate content pieces through their authors' experience, expertise, authoritativeness and trustworthiness.
Olaf Kopp | Apr 17, 2023 at 9:00 am ETE-A-T impacts many areas in Google's ranking algorithms. Learn ways to position yourself as an expert, authoritative and trustworthy entity.
Olaf Kopp | Nov 29, 2022 at 6:00 am ETSemantics = theory of meaning, yet most define semantic search with a focus on intent. “Meaning” is not the same as “intention.” Learn more.
Olaf Kopp | Sep 29, 2022 at 6:00 am ETThe widely covered algorithm update finished rolling out, yet the big bang never happened. Here's how SEOs can deal with the aftermath.
Olaf Kopp | Sep 14, 2022 at 6:00 am ETLearn the role that natural language processing plays in making Google search even more semantic and context-based.
Olaf Kopp | Aug 23, 2022 at 6:00 am ETAnalyzing the SERPs for these micro intents will help you create the right content that a searcher will want to find.
Olaf Kopp | Jul 18, 2022 at 6:00 am ETThe influence of the Knowledge Graph is growing fast and should be included in your SEO strategy.
Olaf Kopp | Jun 27, 2022 at 6:00 am ETLearn the relationship between entities and expertise, authority and trust, or E-A-T evaluation of authors, publishers and companies.
Olaf Kopp | May 13, 2022 at 6:00 am ETIs MUM Google's next step toward becoming a purely semantic search engine? Learn what MUM could mean for the future of SEO.
Olaf Kopp | Apr 15, 2022 at 6:00 am ETLearn about some potential signals Google may be using to gauge whether your content and brand has strong E-A-T.
Olaf Kopp | Mar 18, 2022 at 6:00 am ET