White papers

90% of B2B decision-makers purchase from companies they already knew at the start of the buying process. So how do you get potential customers aware of your brand in the first place? Whether you’re a B2B or B2C brand, the … Read more »

Comparing your enterprise website’s organic performance to the latest SEO industry benchmarks is the best way to contextualize YTD data and adapt strategies to maximize results. Ensure your organic strategy is set up for success for the remainder of 2023 … Read more »

Adobe commissioned Forrester Consulting to evaluate the state of personalization at scale within media, entertainment, and telecom. Industry decision-makers from across the globe provided key insights into where firms are exceeding — and falling short — of expectations. Check out … Read more »

Only 12% of financial service industry practitioners agree that their company’s digital experience is ahead of customer expectations. Clearly, something has to change. Adobe’s new guide, Shift Personalization into Overdrive, can help you rocket past customer expectations with a tech … Read more »

In 2023, brands must deal with the aftermath of an unprecedented couple of years and adapt to a seismic shift in buyer behavior. The pandemic turbo-charged the transition to an online-only economy, with physical opportunities becoming a secondary concern for … Read more »

Together with independent research firm PureSpectrum, Bynder surveyed 1200+ marketing and creative professionals from various functional and executive roles, across a number of countries in the technology and consumer goods industries. This report aims to offer mission-critical insights that address … Read more »

Since the rise in popularity of streaming services like Netflix, Hulu and Amazon Prime, Connected TV (CTV) and traditional linear TV have been battling it out for top viewership numbers. On the surface, these two platforms appear quite similar—they both … Read more »

Launching and managing a successful Digital Advertising Campaign takes time and planning; this checklist will help ensure you are launching a new effort as prepared as possible to then deliver excellent results. Along with the checklist you’ll learn about:

Explore the mistakes to avoid while growing your agency during times of economic uncertainty. Read more »

Leading brands are embracing SMS marketing to engage customers in increasing numbers and in increasingly personal, relevant ways. This practical SMS marketing guide will help your brand build an effective SMS marketing strategy that drives new revenue streams and loyalty. … Read more »

Marketers are turning to mobile apps to personalize the customer experience, capture attention, deliver meaningful value, and drive loyalty—with good reason: 70% of consumers say they are using mobile apps more frequently for shopping than even a year ago. In … Read more »

Is your product team undersized, or overstaffed? How are other teams prioritizing their roadmaps? And how are they measuring success? We surveyed 700+ product teams pros—from individual contributors to C-level executives—to help you answer questions like these. In this report, … Read more »