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Consumers will now be able to purchase directly from a brand's YouTube channel, without having to leave the platform.
Technical SEO is vital to keep your website healthy. At SMX Next, Ashley Berman Hale shows how marketers can review their site's crawl stats, rendering and indexing.
Despite facing a still-raging pandemic and a slew of updates, SEOs rose to the challenge. Here’s our recap of the year’s most important SEO stories and news.
From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021.
These new features enhance the experience for shoppers who want to be able to compare prices, get the best deals, and know what's trending -- all in a single interface. For retailers, it's easy to participate in with feed-based Merchant Center integrations.
Many retailers would prefer their shoppers land on-site to discover the value of their products and drive value-based conversions. However, the buy now and checkout options could mean lower friction in the final buy. Either way, it’s worth participating in as the Shopping product continues to grow.
The company is expanding areas in its search results where deals can appear and making it easier for smaller retailers to showcase their promotions.
Google now has integrations to show free product listings for GoDaddy, Shopify, Square, WooCommerce and BigCommerce merchants.
Microsoft's updated their Microsoft Channel app with new features to help retailers and e-commerce businesses comes right in time for the holiday shopping season.
While MUM was the highlight of the Google Search On event, more search changes were announced — some might generate a lot of interest for search marketers.
The new guide from Google gives e-commerce SEOs documentation they can take to clients and stakeholders to get their recommendations implemented.
Disclaimers in ads, third-party integrations with Universal Event Tracking, flexible insertion orders and inline appeals for rejected product offers were also among Microsoft Advertising’s September announcements.
This Google integration means small retailers on GoDaddy will be able to reach an even wider audience to sell their products and services.
The greatest hits from Google Marketing Livestream, plus Microsoft Advertising’s new ads and social management pilot; Friday’s daily brief
New features are available in Google Ads for local businesses, travel, and more.
YouTube may start showing ads on non-monetized videos; Snapchat launches Public Profiles for Businesses; Monday’s daily brief
Plus, Google expands ways to reach new and returning app users and update in-app event tracking