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Learn key measurement differences between Universal Analytics and Google Analytics 4 and their implications for data analysis and reporting.
Not everyone is complaining about GA4 – in fact, some marketers love it so much, they think it's 'better' than Universal Analytics.
If you don't laugh, you'll cry, so check out some of the best reactions from marketers to the enforced switchover from UA to GA4.
Heartbroken marketers around the world have been paying their respects after Google decided it was time for the world to say goodbye to UA.
Most Search Engine Land and MarTech readers are slouching toward the forced adoption of GA4 – and most marketers really don't like GA4.
Conversion data will help marketers better optimize bids, which could potentially result in improved performance of their campaigns.
GA4 is dividing marketers with many feeling reluctant to make the mandatory switch from Universal Analytics – now it's time to have your say!
Advertisers can now identify which channel contributes to a conversion, helping them to better measure the impact of their campaigns.
For standard properties, you can register up to 10 item-specific custom parameters, while Analytics 360 properties allow for up to 25 custom dimensions.