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Google and Microsoft Bing are experimenting with ad placements in AI search results, prompting some advertisers to withdraw their ad spending.
The new Cross-Device attribution model will result in better tracking and connect customer journeys across devices, Microsoft said.
Microsoft Advertising is also launching an Ad Library where users can view ads shown on Bing that have impressions in the EU.
The Universal Event Tracking Tag will update on June 29. Microsoft says the new data collection will help improve advertising performance.
Will 'old-school search' be gone in 10 years, thanks to ChatGPT, the new Bing and Google's new Search Generative Experience?
Earlier this month, Microsoft announced a number of new features for Bing Chat, now many of them are live.
Bing Chat available to more users, gains more visual answers, chat history and third-party developer capabilities
Over half a billion chats were conducted on Bing Chat since it launched, 3-months ago.
The new advancements include Roku collaboration, streamlined video management, code-free conversion goals, and expanded language support.
Learn ChatGPT's limitations so you can establish guardrails for using the tool and leverage its benefits while avoiding the negatives.