SEO
Search Engine Land is your source for SEO news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
13 of the funniest reactions to GA4: The roast of Google Analytics 4
If you don't laugh, you'll cry, so check out some of the best reactions from marketers to the enforced switchover from UA to GA4.
Universal Analytics dies aged 11: ‘Be brave and be strong’
Heartbroken marketers around the world have been paying their respects after Google decided it was time for the world to say goodbye to UA.
Universal Analytics is officially replaced by Google Analytics 4
The UA shutdown has begun but Google has advised that it will be rolled out in stages which is why some data is still accessible.
GA4 readiness: 23% have fully adopted, 50% still learning, 16% yet to begin
Most Search Engine Land and MarTech readers are slouching toward the forced adoption of GA4 – and most marketers really don't like GA4.
From UA to GA4: Managing your reporting expectations
While GA4 offers many new reports and insights, those accustomed to using UA reporting for several years must adapt very quickly.
How to overcome imposter syndrome in SEO and digital marketing
Over 90% of people in the digital marketing industry have experienced imposter syndrome. Here are some tips for how to deal with it.
How Facebook ranks content in 2023: Feed, Stories, Reels and more
Here's everything we know about how Facebook ranking algorithms work to help you maximize your visibility and engagement.
Buy on Google program to shut down Sept. 26
Google said it will be dropping Buy on Google to start piloting a new checkout experience on Google and YouTube.
Bing adds new AI-powered shopping tools
That includes new price match monitors, buying guides and review summaries powered by Bing Chat.
GA4 for B2B: How to track events and conversions
Learn how to track and set up B2B-specific events and conversions in Google Analytics 4 and Google Tag Manager.
Scaling an agency: Lessons of growth and change
From making strategic hires and implementing efficient processes, here are key learnings from leading and scaling a fast-growing agency.
15 Google Analytics 4 alternatives: Free and low-cost options
Looking for the best alternative to Google Analytics 4? Here are 15 web analytics platforms you may want to consider.
Are you ready for Google Analytics 4? Have your say in our poll
GA4 is dividing marketers with many feeling reluctant to make the mandatory switch from Universal Analytics – now it's time to have your say!
How to use digital PR to drive backlinks and business growth
Here are five key steps you can use to fuel your backlink strategy, establish trust and credibility, and successfully grow your business.
A 5-step approach to optimizing websites with millions of pages
While optimizing massive websites can seem daunting, this five-step SEO approach can help you make the process more manageable.
GA4 launches AMP support
Publishers can now monitor AMP performance on Google Analytics 4 in the same way as with Universal Analytics.
Is Google Analytics 4 right for you? What you need to consider
GA4 is a new system to learn. This guide will help you determine whether it is the best analytics option for you.
Steal this 3-step content optimization blueprint that drove a 121.9% traffic increase in one year
This simple three-step blueprint can help you resurrect "eroding" content and optimize it for long-term SEO results.
Do your SEO and PPC teams need upskilling or reskilling?
Marketers who don’t upskill or reskill in this new era of search will discover their competitors are two steps ahead.
Google to deprecate Sitemaps ping endpoint later this year
Instead, Google is recommending an accurate lastmod date in your Sitemap file.
SEO SWOT analysis: How to optimize where it counts
Here’s how to identify your business's strengths, weaknesses, opportunities and threats and determine where best to direct your SEO efforts.
How to use entities in schema to improve Google’s understanding of your content
A step-by-step entity SEO guide for identifying the most relevant entities for your article and adding them to your schema markup.
How to master the enterprise SEO procurement process
Learn the ins and outs of the enterprise tech procurement process and tips for finding the right services and tools that support SEO efforts.
10 types of data that should be on your keyword clustering wish list
Use SERP data for keyword clustering to understand why URLs rank, what entities are used and the PAA/FAQ to answer.
How to use ChatGPT to generate product descriptions at scale
Here's how you can scale the content creation process using ChatGPT, especially for ecommerce sites with plenty of products.
How to manage crawl depth for better SEO performance
Understanding how to control and optimize crawl depth can significantly impact your site performance and search rankings. Here are more tips.
Create high-quality content that meets Google E-E-A-T standards
Get practical guidance and tips to get started with content marketing quickly and effectively.
Google SGE snapshot carousel: 4 winning SEO strategies in B2C, B2B
Here’s what you need to know about the snapshot carousel position in SGE and four strategies to drive SEO results with this feature.
How to use location-specific authority content for SEO
Boost visibility in the SERPs, increase trust, and bring in leads for your business with outstanding location pages and blog posts.
SEO during website development and post-launch: Key considerations
Learn key SEO steps during the website development (or replatform) phase and why optimizing for search needs to be an ongoing process.
Essential guide to Google Reviews
Get step-by-step instructions on how to claim and optimize your Google My Business profile, solicit and respond to customer reviews, and more.
Google adds INP report to Search Console
In order for you to prepare for when Google replaces FID with INP as a core web vital metric, Google has launched a new report to aid you.
How to future-proof your digital presence in the era of AI-powered search
Here are tips to future-proof your digital presence and establish a rock-solid plan to stay ahead as a business.
Link intent: How to combine great content with strategic outreach
Building content that naturally earns links is more effective, evergreen and efficient than old link building tactics. Here's why.
Local SEO in 2023: 5 simple ways to dominate local search
New to local search? Wondering where to start? Here are five tactics to help you kick off your local SEO campaign.
How to create and execute a buyer journey-based content strategy
Learn tips for creating a balanced content strategy to ensure you hit users at each touchpoint in their journeys.
Google files lawsuit over fake review scams
Google said in this case the alleged scammers created 350 fraudulent Business Profiles and over 14,000 fake reviews.
Microsoft on the future of advertising and conversational AI
Microsoft's Kya Sainsbury-Carter explains why conversational AI is going to radically change search marketing for the better.
How higher education is failing at SEO
Marketers and institutional leaders see SEO as foundational but admit their units lack an SEO strategy, a recent study found.
Google SGE now uses photos and reviews from Google Business Profile listings
Google has updated the Search Generative Experience to use Business Profile data for its AI-snapshots.