Hailing from the Midlands of the United Kingdom; James Allen has been working in search since 2009. Specialising in technical SEO early in his career, he is an auditor who is capable of ascertaining his own data. With a solid knowledge of XPath and some working knowledge of Python, James also dabbles in AI scripting. James decided to split his career between then technical SEO, light API scripting and Analytics disciplines. Due to this, he also has high familiarity with Google Analytics, Google Tag Manager and managing custom events within the data layer. James currently works at Anicca in Leicester, where his time is spent auditing websites, exploring AI workflow integrations and implementing in-depth tracking on clients' websites.