Technical SEO training with Eric Enge
Implement data-driven tactics to optimize your online presence
Online August 16-17, 2023 | 12:00pm – 3:00pm ET | $249
Ready to move beyond on-page SEO fundamentals? Want to understand the gory technical underpinnings? Looking for perspective on the impact of Generative AI? Crave the raw data that shows what’s really happening and what’s not? If so, then this is the technical SEO Master Class for you.
Get into the nitty-gritty in this two-part Master Class, led by your host Eric Enge — a Search Engine Land 2016 Search Marketer of the Year recipient, 2016 US Search Awards Search Personality of the Year, 2018 Drum Search Awards Personality of the Year, co-author of The Art of SEO, and President of Pilot Holding.
Together, you’ll dig into the best of the best techniques and methods that will help you drive your SEO campaigns to success.
Here’s a breakdown of what will be covered:
How the search landscape will evolve over the next two years and how that impacts your search strategy
What the impact of generative AI will be and how that is likely to roll out
How you can leverage generative AI to improve your SEO results
What the most critical areas of SEO investment are in 2023
The underlying motivations that drive Google’s approach to search quality and how it impacts your web publishing strategy
The other ways that Google is using machine learning to improve search
What makes a site architecture ideal to Google
Google’s remaining limitations in processing JavaScript and how to deal with them
The issues with duplicate content and how best to address it
How thin content differs from duplicate content and approaches for addressing it
All about Schema and how to use it on your site
An in-depth understanding of how to establish high levels of relevance
A method for updating content on your pages that can drive double-digit gains in organic search traffic
How Google’s recent statements about links should impact your “link attraction” efforts
What the role of Page Experience Signals are and how they impact your SEO going forward
How Core Web Vitals fits in, why it matters, and the potential scope of its impact
After this Master Class, you’ll be able to:
Understand where Google and Bing are going and how to capitalize on their evolutions
Take concrete steps toward building a strong technical SEO foundation
List the core elements of a content plan to drive SEO
Leverage generative AI to help with your SEO efforts
Explain the actual impact of Core Web Vitals
Who should attend this Master Class?
SEO practitioners with more than two years of experience will benefit the most from this Master Class.
Meet your Master Class instructor
Eric Enge has been speaking about digital marketing for more than a decade. He has keynoted many conferences including Pubcon Las Vegas, State of Search in Dallas, and Next10x. Eric is lead co-author of The Art of SEO, and also provides content to sites such as Search Engine Land, and Moz. Eric is particularly well known for the research that he publishes on key aspects of search. Eric was named 2018 Search Personality of the Year at the Drum Search Awards, 2016 Search Marketer of the Year (Male) at the Landys, and 2016 Search Personality of the Year at the US Search Awards, Stone Temple Consulting was also named Best Large SEO Agency of the Year at the US Search Awards.
Eric is President of Pilot Holding and was previously the Founder and CEO of Stone Temple Consulting (STC), a 70+ person digital marketing agency based in Massachusetts, which Perficient acquired in July of 2018. Eric specializes in creating and implementing SEO strategy and driving the change required to make that possible.
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