How to get the most out of PPC for your SaaS brand
These five PPC tactics can help you cut through the noise, increase brand awareness and attract new customers in a competitive SaaS market.
Sophie is the Head of Paid Media at Victress Digital, a PPC and Social Media agency based in Nottingham, UK. A lover of all things Lead Gen, Sophie has a particular interest in B2B and SaaS brands, and specialises in both Search and Display Campaigns. Sophie has spoken at numerous conferences and industry events including Hero Conf London, PPC Live UK and brightonSEO's Search Advertising Show. She is also a Gold Product Expert on the Google Ads Help forum.