Why strong Google Ads creative is THE priority for advertisers
Learn why and how you should hone in on PPC ad creative to drive better results in Google Ads.
Kerri Amodio is a Senior Digital Advertising Manager at Closed Loop. A specialist in B2B SaaS marketing, she became well-versed in executing digital advertising strategies across social, search and display while working in-house for B2B tech companies. Kerri has been on the agency side at Closed Loop for nearly four years, working with clients such as Slack, Netskope, Outreach, xMatters, Podium and Corporate Visions.
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Learn how your PPC campaigns can reach more B2B enterprise customers with the right content, tracking and measurement tactics.
5 best practices for tracking offline conversions in Google Ads
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How to create, analyze and optimize Dynamic Search Ads
Learn how to analyze the performance of Dynamic Search Ads, control ad copy and optimize for quality conversions.
4 proven methods to improve Google RSA conversion rates
Learn how experimenting, and a little detective work, can optimize conversion rates even further than machine learning.