How to establish your brand entity for SEO: A 5-step guide
A well-known, top rated and trusted brand entity is the cornerstone of organic visibility. Here's how to build yours in five steps.
Jes Scholz leads a team responsible for the establishment of marketing best practices and transferring learnings globally across Swiss media giant Ringier's diverse portfolio of brands. Jes spends much of her time testing theories on the future of search, leading projects in chatbots, computer vision, virtual reality, AI for automation and anything else that can future proof brands. A strong believer in data-driven marketing and agile methodologies, she is always testing out new tactics with the help of her team.
A well-known, top rated and trusted brand entity is the cornerstone of organic visibility. Here's how to build yours in five steps.
Jes Scholz | Jun 1, 2023 at 9:00 am ETGoogle News-driven results send over 24 billion clicks per month to publishers. Here's how to claim your share.
Jes Scholz | Mar 30, 2023 at 9:00 am ETCrawl budget is a vanity metric. Your goal should be to guide Googlebot in crawling important URLs fast once they are published or updated.
Jes Scholz | Oct 27, 2022 at 8:00 am ETIn this guide: learn why website taxonomy is fundamental to SEO success and how to optimize site taxonomies.
Jes Scholz | Aug 1, 2022 at 6:00 am ETLearn when to use three types of breadcrumb trails, the SEO benefits of breadcrumbs and best practices for UX and mobile.
Jes Scholz | Apr 20, 2022 at 8:00 am ET