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Unlock the secrets to launching successful campaigns with this beginner-friendly checklist, guiding you through audience definition, goal setting, channel selection, and more.
Learn how to approach four outside-of-Google, ecommerce PPC optimizations that will boost your chances of success this holiday season.
Gen Z is rapidly becoming one of the largest online consumer groups and so understanding what content engages them is crucial for advertisers.
Conversion data will help marketers better optimize bids, which could potentially result in improved performance of their campaigns.
Advertisers may have lost billions of digital ad dollars by paying premium prices for a service that Google allegedly failed to deliver.
Here's what non-retail advertisers can do to embrace value-based bidding in Google Ads and how to make it work for your business.
Unlock the potential of ChatGPT for Google Ads success. Discover how it enhances campaign creation, targeting, ad copy generation, and more.
Advertisers can now identify which channel contributes to a conversion, helping them to better measure the impact of their campaigns.
Gannett is suing Google for allegedly breaking American antitrust laws and causing a crucial drop in ad revenue for news publishers.
Google may be forced to sell part of its ads business after the EU charged the search engine with antitrust violations.
Google is rolling out an automatically created assets pilot on Performance Max campaigns to help relieve creative fatigue for advertisers.
Here's how to optimize your product data and enhance your product listings at no cost with feed rules in Google Merchant Center.
These findings show why testing and improving your landing page experience and ad relevance scores matter when running paid search campaigns.
Beyond Google’s recommendations, here are strategies you can test to ensure you're not missing out on targeting opportunities come Aug. 1.
Use this script to provide GPT with facts about your account and get a performance summary that can be shared with clients and stakeholders.