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Search Engine Land is your source for Google Ads news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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How to track Performance Max campaigns with Google Apps Script
Learn how to work around PMax's limited reporting and insights using a script to pull data on Google Ads campaign spend breakout.
10 ways to revolutionize your PPC game with GPT
The biggest threat to you job isn't AI – it's other marketers who have figured out how to use AI to their advantage.
Digital advertising checklist: Your essential guide to launching successful campaigns
Unlock the secrets to launching successful campaigns with this beginner-friendly checklist, guiding you through audience definition, goal setting, channel selection, and more.
Ecommerce PPC: 4 optimizations to do before the holiday season
Learn how to approach four outside-of-Google, ecommerce PPC optimizations that will boost your chances of success this holiday season.
Google Ads launches new tool to help marketers connect with Gen Z
Gen Z is rapidly becoming one of the largest online consumer groups and so understanding what content engages them is crucial for advertisers.
How to get the most out of PPC for your SaaS brand
These five PPC tactics can help you cut through the noise, increase brand awareness and attract new customers in a competitive SaaS market.
Get organized: PPC ad campaign structure in a changing world
Industry experts share actionable insights and recommendations for structuring and managing your PPC campaigns.
Google Ads Editor version 2.4 is out with 8 new features
The new features can help advertisers save time, make more informed decisions, and improve the performance of Google Ads campaigns.
How to harness DSA wins in Performance Max
Dynamic search ads appear to be phased out in favor of Performance Max campaigns. Here's what this transition might mean for advertisers.
5 tips for effective PPC bidding on a budget
Looking to maximize your ROI and drive growth with PPC on a limited budget? Learn how to make the most of your ad spend with these tips.
Google rolls out brand restriction settings to all advertisers
Marketers can use the new restriction settings to take back control of their campaigns and where their ads appear.
7 PPC planning tips when entering a new geographic market
Following these suggestions can help you tailor your PPC efforts toward a region new to your brand.
Google recommends importing GA4 conversion data into Google Ads
Conversion data will help marketers better optimize bids, which could potentially result in improved performance of their campaigns.
Google accused of mis-selling ads on third-party websites for years
Advertisers may have lost billions of digital ad dollars by paying premium prices for a service that Google allegedly failed to deliver.
How non-retail advertisers can embrace value-based bidding in Google Ads
Here's what non-retail advertisers can do to embrace value-based bidding in Google Ads and how to make it work for your business.
Google Ads fixes missing data issue
Marketers experienced issues with accessing the most up-to-date data on their Google Ads accounts.
Why strong Google Ads creative is THE priority for advertisers
Learn why and how you should hone in on PPC ad creative to drive better results in Google Ads.
Google has removed attribution models in GA4
Marketers still using first-click, linear, time decay and position-based attribution models across Google Ads and GA4 will be impacted by the update.
ChatGPT for Google Ads: How to enhance campaign creation
Unlock the potential of ChatGPT for Google Ads success. Discover how it enhances campaign creation, targeting, ad copy generation, and more.
GA4 gives marketers choice in Google Ads conversion credit eligibility
Advertisers can now identify which channel contributes to a conversion, helping them to better measure the impact of their campaigns.
Google Performance Max adds Store Sales reporting, bidding
Store Sales' upgraded capabilities could help advertisers achieve a higher omnichannel ROAS and increased offline sales.
3 simple PPC optimizations you may have overlooked
Not every optimization needs to be a weeks-long project. Here are three simple ways to optimize your PPC accounts.
Google sued by USA Today publisher amid falling ad revenue fears
Gannett is suing Google for allegedly breaking American antitrust laws and causing a crucial drop in ad revenue for news publishers.
Optimizing your Google Ads account: 10 advanced strategies
Here are 10 top tips for enhancing optimization that could help your Google Ads campaigns achieve huge results.
Google Marketing Live 2023: Reactions from the experts
PPC experts at SMX discussed how advertisers can not only prepare for the AI revolution but thrive as the industry prepares for big changes.
Google Ad business faces breakup after being charged with EU antitrust violations
Google may be forced to sell part of its ads business after the EU charged the search engine with antitrust violations.
Google trials automatically created assets for Performance Max
Google is rolling out an automatically created assets pilot on Performance Max campaigns to help relieve creative fatigue for advertisers.
Google Ads unveils new design
Google Ads started rolling out its new design, which will impact all advertisers using the platform and become the default in 2024.
How to set up feed rules in Google Merchant Center and ensure quality product data
Here's how to optimize your product data and enhance your product listings at no cost with feed rules in Google Merchant Center.
How better landing page experience and ad relevance can boost your Google Ads performance
These findings show why testing and improving your landing page experience and ad relevance scores matter when running paid search campaigns.
How to maintain targeting capabilities even without Google Ads similar audiences
Beyond Google’s recommendations, here are strategies you can test to ensure you're not missing out on targeting opportunities come Aug. 1.
Google Ads API v.14 is here, with 5 big updates
Advertisers are set to benefit from enhanced campaign management and performance thanks to the new features on Google Ads API V14.
Google Ads is changing how it processes trademark complaints
Google will only accept trademark complaints against specific advertisers and/or ads. It goes into effect worldwide on July 24
Google fixes issue that took down Ads for about 2 hours
Google Ads advertisers were greeted with a 500 server error starting around 9:10 a.m. ET. Service was restored just before 11 a.m. ET.
4 Google Ads Custom Columns you need to use – and why
Here's how to use Custom Columns for surfacing trends and insights and answering your most important Google Ads account-related questions.
This Google Ads script uses GPT to summarize account performance
Use this script to provide GPT with facts about your account and get a performance summary that can be shared with clients and stakeholders.
Google Local Service Ads mass policy violations
Google is investigating if this is a bug or a new enforcement of some kind.
Google modifies shopping ads policies to enhance transparency
The changes to the YouTube Shopping ad and Discovery products ad requirements aim to clarify policies and enforcement procedures.
Google Top Quality Store badge replaced Trusted Store badge
Google said this change "will not affect your performance metrics at all."
Google Ads adds 2 new campaign types: Video views, demand gen
Advertisers will have new video-first campaign types at their disposal, Video view campaigns and Lead gen campaigns.