Diversifying your B2B paid media portfolio: When does it make sense?
Expanding your B2B portfolio (when it makes sense) can help you beat your competitors and reach your goals. Here's what to consider.
Andrea Cruz is a Director of Client Strategy at Tinuiti. She has a decade of experience in driving and implementing SEM, Social Media, ABM, and content syndication campaigns on platforms including Google Ads, Microsoft Ads, Meta, LinkedIn, and more. Beyond paid search and social platforms, Cruz is proficient in Google Analytics, Google Tag Manager, various CRMs and has previous experience in operations and B2B purchasing. Originally from Venezuela, Cruz earned a master's degree in international business. She has spoken at numerous industry events, including SMX Advanced.
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