Microsoft on the future of advertising and conversational AI
Microsoft's Kya Sainsbury-Carter explains why conversational AI is going to radically change search marketing for the better.
Microsoft's Kya Sainsbury-Carter explains why conversational AI is going to radically change search marketing for the better.
Marketers and institutional leaders see SEO as foundational but admit their units lack an SEO strategy, a recent study found.
Google has updated the Search Generative Experience to use Business Profile data for its AI-snapshots.
Using an SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns.
The concept of building a “second brain” can help SEOs better store and retrieve crucial documents and key learnings between websites.
Elon Musk has confirmed plans to start paying Twitter' verified content creators for ads served in their replies – but there are conditions.
PPC experts at SMX discussed how advertisers can not only prepare for the AI revolution but thrive as the industry prepares for big changes.
Google may be forced to sell part of its ads business after the EU charged the search engine with antitrust violations.
You can use this form to submit search spam reports on spam, paid links, malicious behavior, low quality, and other search quality issues.
Google is rolling out an automatically created assets pilot on Performance Max campaigns to help relieve creative fatigue for advertisers.
Google is making the change to help increase trust in advertisers while also complying with local regulations.
Learn what a headless CMS is and how it works in practice, plus ways organizations can harness its power to scale content production and SEO.
Google Ads started rolling out its new design, which will impact all advertisers using the platform and become the default in 2024.
Here are nine tips to ensure you’re giving each webpage the best possible meta description while satisfying the pixel limit.
Google updated its rich results breadcrumbs report to show more warnings.
Evaluating potential affiliate agency partners? Getting the answers to these questions will help you find the right fit.
In this webinar, learn the secrets to creating flawless user experiences.
Users can take a photo or upload an image to find and buy products. But advertisers seem underwhelmed by TikTok Shop so far.
The new Google Merchant Center pilot program gives you an extra opportunity to get potential customers on your website.
A step-by-step guide to implementing an effective review management strategy and leveraging reviews for SEO and client credibility.
Amazon has confirmed the test, which pulls in a summary of positive and negative feedback about products.
The era of creator-led search is set to reshape how we approach SEO, content marketing and digital PR efforts. Here's how we can embrace it.
Here's why direct-to-consumer ecommerce brands should consider YouTube Ads, plus five recommendations for new YouTube advertisers.
Learn how to run your business from anywhere in the world by managing your workspace, time, boundaries, team and technology.
TikTok launched its Script Generator feature – a free tool that provides advertisers with script ideas in seconds.
Whatever level of training you can give your stakeholders, the more buy-in to your SEO ideas and processes you’ll get. Here are 10 tips.
Here's how to optimize your product data and enhance your product listings at no cost with feed rules in Google Merchant Center.
These findings show why testing and improving your landing page experience and ad relevance scores matter when running paid search campaigns.
These new reasons include video outside the viewport, video too small and video too tall.
This weekend, Google has begun rolling out the new perspectives feature to searchers.
Google and Microsoft Bing are experimenting with ad placements in AI search results, prompting some advertisers to withdraw their ad spending.
TikTok plans to quadruple its global ecommerce operations with a target of selling $20 billion in merchandise.
Bing Chat can also respond with text to speech answers.
Reddit has launched Contextual Keyword Targeting and Product Ads, to help advertisers reach new and valuable audiences.
Beyond Google’s recommendations, here are strategies you can test to ensure you're not missing out on targeting opportunities come Aug. 1.
Here's why you should forget about word count when producing SEO content and what on-page SEO elements to focus on instead.
Advertisers are set to benefit from enhanced campaign management and performance thanks to the new features on Google Ads API V14.
Here's a preview of what LinkedIn's AI Copy Suggestions will look like – plus In-Stream Video, Conversation and Thought Leader ads.
Microsoft Store Ads is also boosting advertising reach further by expanding operations globally to more than 150 regions.
Amazon is reportedly in talks to introduce short commercial breaks on premium movies and shows.