Google sued for allegedly stealing content, data to train AI products
The lawsuit will cause copyright concerns amongst marketers who are increasingly turning to AI products to generate media assets.
The biggest threat to you job isn't AI – it's other marketers who have figured out how to use AI to their advantage.
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The lawsuit will cause copyright concerns amongst marketers who are increasingly turning to AI products to generate media assets.
The move, which has been described as "anti-competitive", may cause headaches for marketers as it could impact brand reach.
Tailoring your delivery to your audience is crucial for any communication. Learn three ways to ensure your next presentation goes smoothly.
Learn how to work around PMax's limited reporting and insights using a script to pull data on Google Ads campaign spend breakout.
Google Search Console sent out emails to site owners where their INP scores are not meeting the mark.
Here's the lowdown on Amazon's video advertising solutions and how to leverage them to reach your target audience and drive conversions.
Threads has attracted a huge user base and is proving to be a serious Twitter alternative. Get up to speed in this explainer.
The biggest threat to you job isn't AI – it's other marketers who have figured out how to use AI to their advantage.
Unlock the secrets to launching successful campaigns with this beginner-friendly checklist, guiding you through audience definition, goal setting, channel selection, and more.
In this webinar, learn how flexibility in your technology the key to mastering customer experiences.
Advertisers are expected to benefit from a string of new features from Microsoft, including IF functions and auto-generated assets.
Learn how to approach four outside-of-Google, ecommerce PPC optimizations that will boost your chances of success this holiday season.
Learn tools and perspectives backed by behavioral psychology to help you understand stakeholders and get buy-in for your SEO strategy.
Here's why SEOs must understand business market types and how they influence the success of our marketing strategies.
Advertisers can benefit from AI-based efficiency tools in an ‘always on’ era.
This bug may be impacting publisher traffic from Google News.
Almost two weeks after the supposed UA sunset, only a few advertisers are reporting changes to their Google accounts.
Fed up marketers have been trialing GA4 alternatives since the sunset of UA – here are their honest verdicts.
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Some SEOs began to notice a spike in errors and issues being reported by Google Search Console. Google said it is not an issue, but a reporting change.
Boost company morale, attract new business, and take home the highest honor in search.
Here's why SEO pros should be careful when incorporating large language models in SEO campaigns and what you can do instead.
Learn how to spot SEO issues in JavaScript-powered sites and what you need to know when it comes to rendering.
Learn how to identify inefficiencies, lower costs without losing traffic, and optimize conversions for your Google Ads brand campaigns.
SERPs are more dynamic than ever. Learn how a data-centric, total search approach can help you adapt.
Hyperlinking in the YouTube comments section is being trialled to enable marketers to connect with viewers while causing minimal disruption.
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Gen Z is rapidly becoming one of the largest online consumer groups and so understanding what content engages them is crucial for advertisers.
These five PPC tactics can help you cut through the noise, increase brand awareness and attract new customers in a competitive SaaS market.
Learn key measurement differences between Universal Analytics and Google Analytics 4 and their implications for data analysis and reporting.
Discover how implementing systems in your SEO business can streamline your operations and get practical tips for getting started.
Marketers have a lot of legit complaints about the GA4 UI. Here, we investigate the problems they've been experiencing.
Google said it will engage with the web and AI communities with public discussions during this process.
Advertisers have been fleeing Twitter since Elon Musk took over – but where exactly are they flying off to?
The Force was weak with this Gizmodo article. Full of errors and published without his knowledge, the Deputy Editor vented on Twitter.
Not everyone is complaining about GA4 – in fact, some marketers love it so much, they think it's 'better' than Universal Analytics.
A guide exploring the intersection of Excel's proven efficiency and AI's groundbreaking potential to enhance SEO keyword research practices.
Learn the paradigm shift from keywords to entities, entity SEO's importance in modern search and ways to adapt and thrive in this new era.
Amazon's popularity has grown as the starting point for product searches, including those in younger generations.
Threads is the newest platform to challenge Twitter, which has upset many users and advertisers under Elon Musk's leadership.